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MCM AW14 Digital Soldier Backstage Edit

Yesterday, I took you on a very exciting journey behind-the-scenes in the studio where our AW14 was shot. In keeping with this theme, today I wanted to share with you some backstage stories from our Digital Soldiers Campaign shoot. ..........Read full article

MCM Tagged On Instagram III

We recently debuted a brand new feature on the MCM Blog, where we highlight the most fervent MCM fans on Instagram. We had a little look on our Instagram feed at all the users who had tagged us in their photos. ..........Read full article

Celebrity Stylights with MCM

The MCM pandemic carries on spreading in Star City... More and more celebrities are seen out and about wearing or carrying MCM, from Lady Gaga and her vintage MCM gloves to Lily Allen and her brand new Duke backpack. Let's find out who wore what this week. ..........Read full article

MCM Tagged On Instagram

Here at MCM we surf the net watching the social media pulse, what's buzzing and of course, trending.  We don't just post our stuff-- on the contrary, we like to be on the lookout for cool things to share with you!  And if you may recall, our German Blogger Ambassadors, Nike and Sarah Jane have a feature on this blog called "MCM Lovers Rock The Brand" - Well, this is directly inspired by it... We had a little look on our Instagramfeed at all the users who had tagged us in their photos. We couldn't feature them all on the blog today but we selected some highlights for you. Who knows, you may want a little distraction on a Friday afternoon... As for me, I am quite happy to have found a few new people to follow on Instagram as it is by far my favourite social channel! ..........Read full article

Style Out of the Blue with MCM Bags Sale

The other day after taking my exams and an afternoon meeting I thought it would be great to share my azure-inspired outfit with you. I chose a deep royal blue jumpsuit paired with insane shoes and my chic Robinson business bag. Its strong, robust colour is the perfect companion for ladies who mean business & love to mix contemporary styles with classic designs. ..........Read full article

MCM Launches Largest European Boutique at Harrods

Guys, I am absolutely over the moon to be able to share these MCM news with you today. As you know, we had a stint in Harrods' windows in 2008 and then a permanent presence from 2012, the year of our Brand Experience in London (and of the Olympics, of course). Our opening in Harrods was a very big one indeed as the department store is a truly iconic landmark in London. ..........Read full article

MCM Space Grand Opening Highlights

As you know, it wasn't long ago we inaugurated our second cultural concept store in Seoul, this time with a SPACE theme. It is massive: 200m2 over four floors including a VIP-only space for bespoke services on the 2nd floor that caters to all your MCM Heritage line needs. The 3rd floor is designed to host international DJs and can be transformed into a party venue on the roof, we set up a subculture space for indie artists' performances. ..........Read full article

Road to Brazil 2014: Mario Gotze Joins #TeamMCM

Our Road to Brazil continues! Starting June 5th, we introduced our latest sports-meets-style collaboration where football teams with fashion. MCM united six of the world's most renowned and talented soccer players to celebrate this year's Road to Brazil, making them #TeamMCM! ..........Read full article

MCM Scarf Project - Introducing Xu Hualing

As you know, here at MCM we love to support the art world as much as we can and we have a long standing tradition of patronage. For this very special collection of scarves, we asked artists Gao Yu, Hang Chunhun, Huang Ying, Liu Kun and Xu Hualing to explore the origins of some traditional Chinese cultural heritages including Longquan celadon, Anhui Xuan paper, shadow play, woodblock printing and Nanjing brocade. ..........Read full article

Road to Brazil 2014: Cristiano Ronaldo joins #TeamMCM

Have you been following the adventures of football megastar Cristiano Ronaldo and his Stark backpack? Here is a recap: first he was spotted toting it around the world, then he travelled with it to Lisbon where his team the Real Madrid was playing against Athletico Madrid in the finale of the UEFA Champions League. It was a monumental occasion for the Real as it was a possibility for them to win their 10th UEFA cup. La Decima... The good news is: THEY WON!! La Decima happened, with the last goal scored by Cristiano himself. Thankfully he had his Stark backpack to carry the trophy home after the game!  ..........Read full article